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Books I Love: Product, Business, and Sci-Fi

June 10, 2024 Bruce McCarthy
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I’ve read and frequently recommend each of these books. Feel free to add your own comments or questions. 

Naturally, there are some rules….

  • Books are arranged alphabetically within categories. These are all great books so I have not prioritized.

  • In each case, the link I’ve provided is to the format I liked best: Audible, Kindle, or paper. 

  • For series I have chosen the first book or the best place to start if different.

  • Do you agree?

-Bruce McCarthy

Product Management & Development

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The Hard Thing About Hard Things by Ben Horowitz

Lessons from the front lines of leadership and product.

 
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Inspired by Marty Cagan

Practical, concise, complete guide to organizing product management and development.

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Product Roadmaps Relaunched by C. Todd Lombardo, Bruce McCarthy, Evan Ryan, and Michael Connors

My book. Couldn’t resist. A primer on how to set direction in the agile of agile and lean.

 

Aligned: Stakeholder Management for Product Leaders by Bruce McCarthy and Melissa Appel.

My other book. Stakeholder management is the difference between success and failure. We teach you how.

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Testing Business Ideas by David J. Bland and Alex Osterwalder

Fantastic, practical book with dozens of lean experiments, when to use them, and how to interpret your results.

 
 

Business & Tech

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Anything You Want by Derek Sivers

The accidental entrepreneur tells it like it is.

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Disrupted by Dan Lyons

The book on the crazy/not-crazy world of startups by the writer of Silicon Valley.

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The Goal by Eliyahu Goldratt

Great narrative about removing bottlenecks in any process.

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Radical Focus by Christina Wodtke

Approachable fable about really putting OKRs into action. Highly recommended.

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Start With Why by Simon Sinek

Key concept for product people -- or any business people.

 
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Death by Meeting by Patrick Lencioni

The book that got me addicted to Lencioni books and methods, covers why meetings suck and how to fix them.

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The Driving Force: Extraordinary Results with Ordinary People by Peter W. Schutz

Autobiography of the former CEO of Porsche who saved the 911, created the 911 Cabriolet, won Le Mans a record 7 times, and taught me a lot of product culture.

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Measure What Matters by John Doerr

The original and still definitive book on OKRs as practiced at Intel and Google.

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Running Lean by Ash Maurya

Way more practical than The Lean Startup, covers Ash’s actual step-by-step process for creating his business.

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Turn This Ship Around by L. David Marquet

How leadership really works.

 

Productivity

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The 4-Hour Work Week by Tim Ferris

Call him a charlatan if you like but there are some really useful ways of thinking here.

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Make Time by Jake Knapp and John Zeratsky

Changed how I plan my day, week, and work. Met JZ and he really practices what he teaches!

 
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Atomic Habits by James Clear

The method for compounding improvement. Clear validated and improved my approach to many things.

 

Science

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The Better Angels of Our Nature: Why Violence Has Declined by Steven Pinker

Compelling statistical and sociological exploration of actual progress in civilization.

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The Omnivore’s Dilemma: A Natural History of Four Meals by Michael Pollan

The classic on what’s wrong with the food industry and what you can do to protect yourself.

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Thinking Fast and Slow by Daniel Kahneman

Lucid overview of Kahneman’s seminal work on how people really think.

 
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The Moral Animal by Robert Wright

Great introduction to evolutionary psychology, highly readable.

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The Singularity Is Near by Ray Kurzweil

Buy into his thinking or not, it is certainly intriguing

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The Wisdom of Crowds by James Surowiecki

Great summary of the science of group thinking, including when it is better than the experts and when it is much worse.

 

Science Fiction & Fantasy

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Anansi Boys by Neil Gaiman

The master storyteller puts gods into everyday life.

 
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Cryptonomicon by Neal Stephenson

Wacky, sprawling novel mixing timelines from WW2 to the near future. Be prepared for details, caricatures, and a deep understanding of nerds.

 
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The Forever War by Joe Haldeman

Light Vietnam era tale of a far future war that is equally pointless.

 
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The Graveyard Book by Neil Gaiman

Full cast recording of this entrancing mood piece.

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Inkheart by Cornelia Funke

Crazy fantasy for bibliophiles.

 
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The Martian by Andy Weir

Good, nerdy fun.

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The Name of the Rose by Umberto Eco

Sherlock Holmes as a medieval monk.

 
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Off to Be the Wizard by Scott Meyer

What if we all really were in a computer simulation? Hilarious.

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Sherlock Holmes by Sir Arthur Conan Doyle

Stephen Fry’s reading is definitive.

 
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Storm Front by Jim Butcher

Book 1 of the Dresden Files series of wizard detective noir books. James Marsters is the only one who could read this right.

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The Three-Body Problem by Cixin Liu

First book of the epic Chinese space yarn with mind-bending physics thinking.

 
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The Warrior’s Apprentice by Lois McMaster Bujold

Best place to start with the Vorkosigan Saga, a light and fun space adventure series. The sardonic reader for the Audible version is not to be missed.

 

Other

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A History of the World in 6 Glasses by Tom Standage

Entertaining recounting of how 6 beverages influenced civilization, starting with beer.

 
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Million Dollar Consulting by Alan Weiss

Definitive guide to value-based solo consulting.

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Tesla: Inventor of the Electrical Age

Gripping retelling of the tragic hero’s life and work.

 
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Why Buddhism is True: The Science and Philosophy of Meditation and Enlightenment by Robert Wright

A scientist’s personal experiences and scientific exploration of meditation and other Buddhist practices.

How Should Product Teams Use OKRs? →

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ARTICLE

How Should Product Teams Use OKRs?

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OKRs are outcome-oriented and I’ve found that they work particularly well for product teams. There are, however, some cautions and updates from common practice required in a healthy product culture. I’d even say there are some things venture capitalist John Doerr got wrong in his widely read book on OKRs, Measure What Matters.

Objectives and Key Results (OKRs) are a simple system for aligning teams around common objectives. Invented by Intel, made famous by Google and Zynga, OKRs are a huge phenomenon among tech companies and, increasingly, in any organization that wants to operate like one. Read more…